This Asia Pacific Beer Market report has been segmented by type and countries. By countries, the market has been segmented into China, India, Japan, South Korea, Australia, Vietnam, Singapore and Others. The present market size and forecast until 2020 have been provided in the report along with the detailed analysis and opportunities in these regions.
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Beer is the most loved alcoholic beverage across people of all drinking age groups. It is the third favorite drink after water and tea. Beer is one of the fastest selling alcoholic beverages in the Asia Pacific region. Growing population, increasing disposable income, availability of beer in various flavors, innovative bottled packaging and launch of new innovative packaging have an imperative role in the growth of beer market in the region. The Asia Pacific beer was worth USD 154.91 billion in 2013. However, with the advent of bars and restaurants and the relaxation in the rules and regulations related to brewing, the demand for the beer is anticipated to rise in the next six years.
The market is expected to reach a value of USD 220.36 billion by 2020, growing at a CAGR of 5% from 2014 to 2020
The demand for beer is expected to witness a robust growth throughout the forecast period. This is largely due to the increase in disposable income and adoption of western culture in the Asia Pacific region, as well as availability of beers of different flavors and tastes. Rising population, particularly in China, India and Vietnam, is expected to boost the market during the forecast period. Moreover, increase in the number of restaurants and creative marketing strategies have supported the growth of the beer market in the past few years. This trend is likely to continue throughout the forecast period.
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Water, yeast, malt and hops are the basic ingredients used for manufacturing beer. Various salt solutions are used for giving different characteristics to water, and thus influence the beer. Depending on the type of beer, it is either cooked in hard water or soft water. Several biochemical processes are carried out to convert grain to malt. Malting is done to extract starch from grains and this becomes the most important form of energy. Hops give beer its bitter taste and aroma. The unique chemical composition of hops has made it difficult to replace them with other additives as it would affect the quality of the beer. Lager beer is prepared from bottom-fermenting yeast and ale, while porter and stout are prepared using top fermentation.
There are several types of beer such as premium, mainstream and economy. Increasing population in the region and growing disposable income are the major factors driving the market at present. The market is expected to see significant growth in the coming years as the demand for beer with different taste and flavor is expected to increase during the forecast period i.e. 2014 – 2020.
The beer market is volume driven market and thus demand and consumption varies significantly from one country to another. While some of the most populous countries such as China, India and Japan among others have high per- capita beer consumption in comparison to countries such as Laos and Sri Lanka among others.
The study includes beer market in terms of volume (Billion liters) and revenue (USD Billion) by product type. To have a full competitive advantage, the study also provides drivers, restraints and opportunities and their impact followed by three parameters such as low, medium and high for the short, medium and long term.
The study also provides market attractiveness analysis by product type. In order to ascertain market dynamics, Porter’s five force analysis framework which identifies as well as analyzes five competitive forces that shape every industry, such as bargaining power of suppliers and buyers followed by the threat of substitutes and new entrant’s and degree of competition is also provided.
The APAC beer market is segmented as below:
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