The curved television market is expected to foresee continuous growth in coming years. This is mainly due to the enhanced features offered by curved televisions such as ultra high definition (UHD) resolution, 3D compatibility, high contrast and less reflection, auto depth enhancer and uniform viewing distance. Today, TV has become an important means of entertainment and education in every home, institutions and businesses. Consumer expectations are now increasing for better features, and most importantly for better image quality. As a result, better picture quality offered by curved television is one of the important factors driving the growth of this market.
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The market was valued at USD 0.14 billion in 2013 and is expected to reach USD 8.4 billion by 2019, growing at a CAGR of 96.7% from 2013 to 2019. North America was the largest contributor to the global curved televisions market in 2013, which accounted for around 53% revenue share. The rest of the world region is expected to be the fastest growing market for curved televisions during the forecast period from 2013 to 2019 followed by Asia-Pacific with CAGRs of 147.6% and 111.3% respective.
Curved television with 4k resolution has significantly enhanced the perceived quality of image for end-users on large screen. Also, curved OLED TV reduces power consumption to half or less as compared to CRT and LCD TVs. One of the major restraints to the growth of this market is high initial cost of television. Due to the high cost of curved televisions, these products are popular with limited number of applications, for instance, in shopping malls, commercial trade centers and people with high disposable income. At present, the cost involve in manufacturing OLED displays is very high and which, in turns, effects the cost of final product.
The research study titled “Curved Televisions Market (By Screen Size – Large-sized Curved Televisions, Mid-sized Curved Televisions and Small-sized Curved Televisions) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”, provides in-depth analysis of the market and related sub-segments. The study focuses on the detailed analysis of the curved television industry and helps in understanding the driving forces behind the popularity of these televisions. In addition, this report provides market insights and data about the market size and growth of each segment. The report includes detailed analysis of prevalent market trends and company profiles of key players. To provide better understanding of competition in the market, the report provides competitive analysis of dominant companies in the market, value chain analysis, Porter’s five forces model analysis and market attractiveness analysis. The study on the global curved televisions market has been conducted with an objective to provide thorough coverage of the underlying technological and economic issues driving the curved televisions market. The report also provides analysis of various sub-segments of global curved TV market for the next six years along with the extensive analysis of industry drivers, restraints, market trends, and market structure. The market study provides comprehensive assessment of stakeholder strategies and winning imperatives for succeeding in the business. The report has segregated the global curved television market based on different TV sizes and by geography.
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The report aims to provide a comprehensive overview of market data and trends in North America, Europe, Asia-Pacific and Rest of the World (RoW) for emerging curved televisions technologies. The report identifies factors driving and restraining growth and future business opportunities in the global curved televisions manufacturing business.
The report also provides a section on the competitive landscape, wherein the market share analysis of leading players in the global curved televisions market, in terms of percentage share in 2013 has been discussed. The report concludes with detailed profiles of major players in the global curved televisions market such as Samsung Electronics Co. Ltd., Sony Corporation, Haier Group, LG Electronics, Inc. and Sichuan Changhong Electronics Co. Ltd.
The global curved televisions market is segmented as follows:
Curved Televisions Market, by Screen Size
Large-sized Curved Televisions
Mid-sized Curved Televisions
Small-sized Curved Televisions
Curved Televisions Market, by Geography
Rest of the World (RoW)